Intelligent acquisition driven by cutting-edge visual recognition technology. More...

myThings wins Deloitte's Technology Fast 50 award recognizing 7,830% growth since 2007. More...

What Sets Us Apart

Management

Driven and experienced industry professionals committed to disrupt the display ad market

Benny Arbel
Founder and Chief Executive Officer
At myThings: Benny is responsible for the strategic direction of the company as well as day-to-day operations.
Experience: Associate VP at Comverse, Founder and COO at EverAd, VP Business Development at Netline, Senior IP and Commercial Solicitor.
Skype: benarbel

Laurent Gibb
VP Media
At myThings: Laurent oversees the company's media operations across networks and exchanges, in addition to managing publisher partnerships and licensing.
Experience: Business Development Director at Criteo, Head of Business Development at Shopping.com (eBay Inc.).
Skype: laurentgibb

Yoav Chernobroda
CTO
At myThings: Yoav is responsible for the development of the cutting-edge technology behind myThings, overseeing the company’s Israel-based R&D center.
Experience: Chief Architect at Comverse, VP R&D at EverAd, Next Generation Manager at Emblaze, Engineering Manager at Sun Microsystems.
Skype: yoavch

Steven Glanz
VP Business Development
At myThings: Steven is responsible for leading the company's pretargeting solution and for driving strategic partnerships.
Experience: Managing Director, Europe at Conduit, SVP Business Development at Vringo, VP Business Development at Shopping.com.

Harel Amir
VP Performance
At myThings: Harel oversees the entire operations of the company and is responsible for maximizing customers' campaign performance through data analysis and algorithmic superiority. He also manages the operations of myThings' product development team.
Experience: VP R&D at myThings, R&D Developer at Certagon and Information Systems Team Leader (Lieutenant) at IDF (Israel Defense Forces).
Skype: harel.amir

Shachar Radin Shomrat
VP Marketing
At myThings: Shachar oversees global marketing activities for myThings and is responsible for increasing awareness and driving demand for the company's solutions across multiple markets.
Experience: Director of Product Management & Marketing at Adyounet, Founding member of strategy department at McCann Digital, Strategic Planner at McCann Erickson, Software Engineer at TTI Telecom.
Skype: srmythings

Mike Glegg
VP Sales
At myThings: Mike is responsible for all commercial activity and business development across Europe, creating and executing the sales department go-to-market and operational strategies to achieve business objectives.
Experience: Group Sales Director at Tradedoubler, Head of Consumer Indirect Channels at BT Consumer, Head of Advertising & eCommerce at BT Openworld, Sales Executive at The Independent.
Skype: mikeglegg

YOSSI AMIR
Chief Financial Officer
At myThings: Yossi is responsible for planning, implementing, managing and controlling all financial-related activities of the company, including overseeing its capital structure, budget management, cost benefit analysis, economic strategy and forecasting.
Experience: CFO at ITGI Medical, Enure Networks and Radlan. Financial Manager at marvell
Skype: yossi_amir

Robin Burkeman
VP Account Services
At myThings: Robin leads the company's relations with hundreds of customers, building relationships and cultivating new business.
Experience: Director of Global Sales at MyThings, Head of Middle East Sales at Anders Electronics, Business Development Director, Content Division at Comverse, International Business Development Manager at EverAd.
Skype: robin.burkeman

Yishay Shachar
VP Delivery
At myThings: Yishay is responsible for all operations involving the successful pre-launch delivery of our campaigns, running the project management and creative departments.
Experience: Production Manager at Mayumana, Project Manager at ViewScore.
Skype: bishkos

Shahar Ohad
Head of Product
At myThings: Shahar is responsible for defining myThing's solutions and leads its internal process to outline product strategy, roadmap and priorities.
Experience: Director of Product at DoubleVerify, Amadesa and CheckM8.
Skype: shahar_ohad

Investors

 
Iris Capital - Orange-Publicis Venture Fund
Iris Capital is a pan-European venture capital fund manager specializing in media, telecoms, internet and IT. Since its inception in 1986, the Iris Capital team has invested more than €870 million.
 
Iris Capital targets opportunities in service or technology companies, seeking growth capital in order to realize its strategy. It provides active support to its portfolio companies on the basis of its strong sector specialization and experience. Based in Paris, the Iris Capital team has invested in 18 European countries to date.

T-Venture Holding GmbH is one of the most important corporate venture capital companies in the world. Founded in 1997 as a wholly owned subsidiary of Deutsche Telekom AG, it has since then invested in young companies that demonstrate economic and technological synergies with the Deutsche Telekom business units as well as above-average growth potential. Its head office is in Bonn.
 
T-Venture is supported and complemented in its activities by T-Venture of America, Inc. in Foster City, Silicon Valley, and in Seattle. Investment activities focus on Europe, the United States and Asia. T-Venture currently manages the T-Mobile Venture Fund, the Connected Life and Work Fund, the T-Home Venture Fund, the T-Systems Venture Fund and the T-Corporate Venture Fund.

Founded in 1983, Accel Partners has a long history of excellence and innovation in the global venture capital and growth equity business. Accel today invests globally using dedicated teams and market-specific strategies for local geographies, with offices in Palo Alto, California; London, UK; and Bangalore, India; as well as in China via the IDG-Accel Partnership.

Carmel Ventures, established in 2000, is an Israeli venture capital fund with over $600 million under management. Carmel is focused on early stage companies in the fields of Software, Internet, Media, Communications, Semiconductors, and Consumer Electronics. Carmel Ventures is an affiliate of the Viola Partners, a private equity investment group with over $1.5B under management focused on technology-based investment opportunities in Israel.

With offices in London and San Francisco, GP Bullhound is a leading investment banking firm providing advice on mergers & acquisitions and institutional capital-raising to emerging growth companies in the Technology sector.
 
The firm was established in 1999, and has completed over 90 M&A and Private Placement transactions since its founding. Comprised of some of the most experienced technology advisory professionals, GP Bullhound’s long track record and dedicated approach has helped the company establish a leading global position. The firm has strong domain expertise in the areas of Internet and Digital Media, Software and Services, and CleanTech and Hardware, where it focuses on providing preeminent advisory services to some of the best entrepreneurs, management teams and investors around the globe.

 
 
Dotcorp Asset Management
Founded in 2006 by Steve and Jean-Emile Rosenblum, Dotcorp Asset Management (DAM) invests in high-growth Internet companies worldwide.
 
 

The Plenus funds are Israel’s leading equity-based funds, offering both Venture and Mezzanine loans, in 4 funds totaling over $330mm. Led by a team of venture lending, venture capital, banking, operational, and technology experts, Plenus is poised to provide companies with tailor-made flexible financing solutions designed to meet their specific needs.

Board

Benny Arbel,
Founder and Chief Executive Officer
Benny Arbel, founder and Chief Executive Officer of myThings, is responsible for the strategic direction of the company as well as day-to-day operations. Prior to founding myThings, Benny was Associate Vice President for multi-billion dollar NASDAQ-100 company Comverse, where he established and ran the Content Management Unit for the company’s entertainment and new media solutions. Benny is a seasoned executive and has held several professional titles including founder and CEO of fast growing international, Internet and telecommunications companies, founder and COO of EverAd and Vice President Business Development of Netline. Benny began his career as a senior IP and commercial solicitor in Israel.

Steve Rosenblum,
Dotcorp Finance Private Equity Fund
Steve Rosenblum is a General Partner at Dotcorp Finance Private Equity Fund, which invests in early stage and growth stage Internet companies worldwide. Steve holds a Bachelors of Commerce from Concordia University in Canada, and a Masters of Commerce from the Sorbonne in Paris. Steve currently serves as Chairman of the Board for myThings.

Denis Barrier,
Orange group
Denis Barrier is currently head of venture capital and corporate venture for leading telecommunications operator Orange group, and former managing director at venture capital firm Innovacom. Denis led or closely monitored investments in Netcentrex (acquired by Comverse), Highwave Optical (IPO), LEA (acquired by HF group), Digitick (acquired by Vivendi Universal), CyOptics, Maximiles (IPO), Atchik (acquired by LD Invest in a LBO) and Da-Light (acquired by HOT). Previously, he was an officer for the French sovereign fund, responsible for the fields of Aerospace, Defence and Media. Notably, he managed the French State holdings in companies as Thales, Safran, EADS, DCN, or France Televisions. Denis is a graduate of the Ecole Normale Superieure, Ecole Nationale Superieure des Télécommunications, and holds a PhD in Optoelectronics. He learnt how to do light with sound when doing research at UCLA, and has been a member of the French National Council for Entrepreneurship.

Rina Shainksi,
Carmel Ventures
Rina Shainski is a seasoned executive with over twenty years experience leading business development and R&D in several high-growth companies. She is a recognized thought leader in the mobile software space. Prior to joining Carmel in 2000, Rina served as VP Business Development, responsible for IT investments, at Clal Industries and Investments, one of Israel’s largest investment and holding companies. She also held several management positions in Tecnomatix (1989-1996), including VP Business Development and Director of R&D, and made key contributions to several acquisitions on behalf of the company. Rina holds an M.Sc. in Computer Science from Weizmann Institute, Israel, a B.Sc. in Physics from Tel Aviv University, Israel and an IEP from INSEAD, Fontainebleau, France. Currently Rina serves on the Boards of Directors of C-nario, SnapMyLife, Skybox Security, Kontera, Nexperience, Picapp and mFormation.

Thomas Vogel,
T-Venture Holding GmbH
Thomas Vogel is an experienced executive who has been active in the advisory and management of European technology and media companies for more than 12 years. He started his career in investment banking with Credit Suisse First Boston and worked on various technology M&A transactions, followed by an assignment as Investment Manager for a listed German Internet Holding Company, advising and restructuring its portfolio of affiliates. After a job with T-Online in its M&A and Corporate Development department he joined Scout24, the largest online classifieds group in Europe, steering and controlling its business segments. Thomas co-founded and led a new market place local24 for the Group and built up this new business entity. He also worked as Interim-CFO for start-up companies streamlining financial processes and preparing the annual audit and a financing round. At T-Venture, the corporate venture capital company of Deutsche Telekom, Thomas Vogel is responsible for investments in start-ups in the Internet and media environment, ranging from online advertising, enabling technologies and IPTV to consumer internet and mobile applications.

Martin Gibson,
Accel Partners
Martin has been active in international technology start-ups and venture capital since 1991. He sits on the boards of Cambridge Broadband Networks, CarrierIQ, Discretix, Mippin, MyThings, Pontis, Telepo, Ubiquisys, and wataGame. He was also a board member at Accel portfolio company The Cloud (acquired by BSkyB). Prior to joining Accel, Martin was a Partner at Atlas Venture in London. During his 9 years at Atlas Venture, he sat on the boards of DisplayLink, Phyworks (acquired by Maxim), Azea Networks (acquired by Xtera), and Zinwave. Martin also supported numerous investments including Orthogon Systems (acquired by Motorola) and Icera Semiconductor (acquired by nVidia). Martin has an MBA from Cranfield School of Management, a BA in Electrical & Information Science from Cambridge University and qualified as a Chartered Engineer.

As the #2 retargeting provider in Europe, myThings increases website conversions by utilizing site-side and off-site data to personalize dynamic display ads for website visitors who left without converting.

✓

✓

✓

✓

✓

Increase revenues

Enjoy revenue uplifts of up to 150% compared to the retargeting industry standard, and over 1300% increase in CTR compared to untargeted display campaigns

Increase ROI of all other advertising activities

Drive incremental sales while significantly cutting online advertising budget by reducing banner waste

Increase customer life time value

Bring back consumers who have already engaged with your website and enhance their loyalty

Engage audience with personalized, dynamic creative

Target personalised display ads in real time based on user interests and interactions with your site

Increase brand awareness

Utilize search and behavioural patterns to strengthen your brand within your target audience

myThings helps you acquire new traffic by matching 3^rd party search data with 1^st and 2^nd party site-side data to personalize dynamic display ads to users who haven't yet visited your website.

✓

✓

✓

✓

Attract new customers

Expand your reach to users who are searching for products you offer but have yet to visit your site

Engage audience with personalized, dynamic creative

Create personalised display ads in real time based on actual user interests and search data

Maximize SEM budget

Drive incremental sales while significantly cutting your SEM budget by eliminating the need to purchase expensive keywords

Increase brand awareness

Utilize search and behavioural patterns to strengthen your brand within your target audience

Look-alike targeting solutions from myThings enable you to reach out to new users who exhibit characteristics similar to either your customers or other highly valued audiences.

✓

✓

✓

✓

Replicate your existing audience

Expand the potential target audience of your campaign and deliver results comparable to retargeting

Engage audience with personalized, dynamic creative

Create personalised display ads in real time based on actual user interests and search data

Maximize your advertising budget

Drive incremental sales while significantly cutting your online advertising budget by reducing waste – targeting prospects predicted to be similar to your existing customer base

Increase brand awareness

Utilize search and behavioural patterns to strengthen your brand within your target audience

With myBroadcast, you can seamlessly allocate targeted promotional messages to different audience segments, reaching out to individuals in real-time.

Independent updating
Do it on your own and get the message out in no time.
 
Save time on creative
There is no need for a new design for every new banner. Get updated banners up and running within seconds.
 
Targeted messaging
Create your own customised segments to broadcast different messages, or choose from myThings' pre-defined segments.
 
How does it work ?
With our user-friendly myBroadcast web interface, advertisers can easily insert segmented text messages and promotions into their display ads in real time, based on live metrics. The updated banners go live as soon as they hit the publish button.

Though much of the display advertising industry still works in CPM and CPC models, advertisers have always preferred a CPA approach, where costs are directly associated with revenue.
 
To overcome the challenge of building a true CPA platform, we at myThings mustered all our brain power – PhDs, MAs and computer wizards – to build cutting-edge display ad technology that's entirely geared to support this model. From the core.
 
The result: Best conversion machine in the business driving incremental sales for its customers.

Supporting tens of thousands of RTB requests per second and responding with the most accurate bid in less than 2 milliseconds is a major technological hurdle.
 
How did we clear this hurdle? When a request arrives, myThings combines revenue and CTR predictions to determine the exact user worth and bids accordingly. A proprietary big data architecture simultaneously used to support a highly scalable operation.
 
Highly scalable means that we handle nearly 500 million RTB requests a day via 7 leading RTB exchanges, and we deliver a 99% average rate of qualified RTB responses. Highly commended by Google, our RTB engine enables our customers to run cost-effective campaigns in a risk-free CPA business model, which is the heart of our pure performance business model.

Bulk media buy
Large groups or audiences

Pricing per impression / consumer
Accurate pricing based on estimated value for advertiser

myThings' advanced machine learning algorithms deliver infinite granularity by seamlessly integrating the following data sources:

1

Valuable 1st party data such as product type and margin, payment preference and demographics.

2

2nd party data obtained by myThings detailing a user's real-time interactions with an advertiser's site: consumer intent, duration of interaction, elapsed time since interaction, search keywords and geographic location etc.

3

Publisher-side data such as publisher ID, ad placements, time of day and week.

4

3rd party contextual and audience data.

5

Performance data recording actual interactions with a campaign across the web.

To determine what banner to present to which user - one that would not only trigger a click but also lead to conversion – the myThings ad server kick-starts two state of the art engines:

A product recommendation engine employs a proprietary set of collaborative filtering algorithms which determine the most relevant content to present. The engine constantly monitors user interactions and inventory changes, calibrating its recommendations accordingly.

An adaptive banner optimizer creates a large set of banner templates, each governed by an array of attributes that controls visual elements. A proprietary set of machine learning algorithms then determines the most effective banner display.

Utilizing both engines, the system selects in real time the best performing combination of product offering and banner content (layout and messaging). With infinite granularity in segmentation, millions of display ad variations can be produced, matching a specific banner with each and every user. The result: dramatic and measurable incremental sales.