myThings Wins Econsultancy Innovation Award myThings, an innovator in personalised retargeting, announced winning the Econsultancy Innovation Award in Affiliate Marketing with affiliate network partner Affiliate Window. myThings was the only personalised retargeting solution provider nominated or recognized by Econsultancy. myThings pioneered personalised retargeting as a solution supporting all participants in the affiliate marketing ecosystem - affiliate networks, affiliates (publishers), and merchants (advertisers) - and the company is now the unequivocal leader of personalised retargeting over affiliate networks.
Personalised retargeting solution dramatically impacts conversions, converting lost prospects by tailoring an adaptive, personal display ad, in real time, for each viewer, across tens of thousands of websites.
Adaptive, retargeting-based banner rotation solution for affiliates enhances ad content matching for each viewer, automatically choosing the product, service, or offering for maximum CTR and conversion rate.