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In the news: Tech convergence and retargeting [MarTech Advisor]

myThings CMO Shachar Radin-Shomrat discusses the various multi-channel technologies that are converging to enable advanced, data-rich retargeting, for MarTech Advisor.

“The multi-device nature of today’s consumer has created a significant value add opportunity for advertisers leveraging martech to enhance and properly optimize performance marketing initiatives at scale,” she writes.

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