About myThings’ personalized ads

myThings is a technology company that partners with online businesses and retailers to create adaptive, personalized banners. These banners display relevant offers such as recommendations of products that you might be interested in, based on statistical analysis of anonymous data collected on a retailer’s website.

myThings takes your privacy very seriously

The browsing data we collect is always anonymous and does not include any personally identifiable information. That means that we do not know your name, your home address or any other personal information that can identify you.

Information myThings does not collect

Personally Identifiable Information (PII): PII is any information about you (name, email address, credit card number etc) that is not otherwise publicly available. myThings DOES NOT collect any such information for the purpose of our advertising campaigns. Please see ‘Information myThings does collect’ for how we treat information you send us.

Sensitive Personal Data: The Data Protection Act defines ‘sensitive personal data’ as information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health and sex life. myThings DOES NOT collect any such data.

Children’s Data: myThings DOES NOT intentionally target children under the age of 12, nor do we collect or use data relating to under 12s for any online behavioral advertising purposes.


Information myThings does collect

Non-Personally Identifiable Information (NPII): We collect and use NPII data for the purpose of online retargeting. Retargeting means we create adaptive, advertising banners based on statistical analysis of anonymous data collected on retailers’ websites.

The anonymized NPII data we collect only includes information such as IP addresses (truncated, so we only have information about the country or the region, but not exact location), date and time of visit, domain type, and activity on our advertisers’ and partners’ websites. None of this information, individually or grouped together, can be traced back to you or any other specific individual.

Personally Identifiable Information (PII) you send us: If you send us a message using the contact form on the myThings website, we will store details such as your name and email address, but only so that we can respond to your inquiry.

What we do with the information we hold

myThings does not sell, trade, rent, or release your personal information to third parties in any way not disclosed in our privacy statement. The aggregated anonymous information collected is used in our campaigns.

myThings adheres to EDAA principles

The EDAA (the European Interactive Digital Advertising Alliance) has laid down guiding principles for companies involved in online behavioral advertising (OBA) across Europe. myThings adheres to the EDAA’s principles in relation to OBA.

myThings is signatory online behavioral advertising framework

myThings is a member of the Internet Advertising Bureau (IAB) – profit trade association for online and mobile advertising, promoting growth and best practice for advertisers, agencies and media owners. myThings was one of the first signatories of the IAB’s pan-European self-regulatory Framework for online behavioral advertising (OBA), which outlines good practice aimed at enhancing transparency and consumer control.

myThings banners include the AdChoices icon

All myThings display advertisements are OBA-based and contain an AdChoices icon, which signifies consumer information and control for online behavioral advertising. By clicking on it, you will be directed to myThings’ opt-out page, where you can:

1. Obtain more information about privacy and how your online interests are being analyzed or used to personalize ads; and

2. Turn off these types of ads.

What to do if you have a complaint

myThings takes its responsibilities seriously and works to ensure that what we do and how we do it is always clear, transparent and in strict compliance with the legislation, codes and frameworks under which we operate. If you have any questions regarding our privacy policy please contact support at or use the contact us form. You may also call +44-870-767 3463 or write to: myThings (UK) Limited, 4F. Walkden House 10, Melton Street, London, NW1 2EB

If you wish to learn more about online behavioral advertising and privacy, visit Your online choices

Please note that you must maintain the cookie on your browser in order for myThings to recognize you as a visitor who chose to opt-out. If you delete the cookie, you will need to repeat this process. If you disabled cookies in your browser, the opt-out cookie will not be installed.

Additionally, if you use several computers or web browsers, you must opt out on each of them. Opt out cookie installation doesn’t prevent ads or pop-ups on your computer, only the delivery of myThings’ adaptive ads.

To review our full privacy policy, please click here.