The End-to-End Programmatic Platform
myThings has developed an end-to-end ad platform that combines advanced data, media, and creative optimization engines with an expert service layer to deliver market-leading performance for the world’s top e-commerce players. Running data-driven campaigns in a single, holistic system significantly reduces overhead and inefficiencies, as all campaign elements operate in unison to deliver maximal optimization.
Our 63-strong R&D department – including several PhDs in machine-learning and a team of data mining experts – has invested over 100 development years and counting to build best-of-breed technology that’s centered on predictive artificial intelligence algorithms. These engines crunch hundreds of parameters to determine an up-to-the-second user value estimation – a key element that drives decision-making of all platform components.