After myThings’ powerful data, media and creative engines have generated the right ad for the right user at the right price, robust infrastructure must be in place to ensure that each of the billions of such banners is served within milliseconds. To illustrate this, imagine a vast network of servers and interconnected super highways linked to hundreds of thousands of media outlets – whether standard display, mobile, Facebook or video.
myThings is integrated with the most ad exchanges in the market (12) in addition to hundreds of publishers to form a vast media network that serves over 5 billion impressions per month, divided among:
myThings media network
Over 300 strategic partnerships with leading publishers including MSN, AOL, EBAY, Orange, Advertising.com, BskyB, OpenX and Yahoo!
Real Time Bidding inventory
We handle over 7 billion bid requests per day from 14 top RTB exchanges we are integrated with (including Double Click, appnexus, FBX, Rubicon, Right Media, Admeld). The company also has 10 direct seats in private exchanges.