Data Mining Engine
myThings’ data mining engine is the heart (or actually the brains) of our platform. It’s where most data crunching occurs and it is where the key values that affect all platform components are calculated.
Big data analysis
myThings handles over 6 terabytes of data per day from two main groups of data:
On-site user activity
CRM (1st party) data – online and offline
3rd party data
Day of week
Hour of day
Domain / location
To extract incremental value from big data, our data mining platform analyzes hundreds of parameters to determine:
1) Opportunity value: The value every given impression of any given user is expected to yield for the advertiser – a key factor in media buying decisions.
2) User intent: Combining recent and long term actions to determine creative-related decision-making (products, messaging, layout).
3) Finer audience segmentation: Our engine learns from the data and creates sharper, better-performing micro segments (within the larger audience segments defined at the onset of the campaign).
1st party (CRM) optimization
Leveraging the most powerful source of intent data
myThings can automatically integrate with an advertiser’s highly valuable internal data to deliver a game-changing edge in performance.
CRM-based user data – for a 360 degree view of a consumer
Painting the most comprehensive picture of an advertiser’s consumers by overlaying parameters such as: user type (new/existing), specific payment methods, customer life-time value, socio-demographic data, etc.
Product margin data – for an unparalleled ROI uplift
Prioritizing users who show interest in high margin products.
Ensuring product recommendation are aligned with an advertiser’s most valuable products.