Some types of product-related content are known to increase conversion rates more than others. Applying known conversion-driving content strategies to your ad creatives is an effective way of boosting your retargeting campaign’s performance and maximizing ROI.
By tagging visitors’ actions on your site, we are able to gage their specific product interests as well as how far along they are in the product purchasing cycle.
With this information we tailor the marketing message delivered (via targeted ads) to fit the consumer’s exact state of mind, dramatically increasing the content’s relevance and impact. The highly customized ads are then delivered across the internet to individual shoppers who have browsed your site, encouraging them to return to your site and complete the purchase.
MyThings has long specialized in providing rich, product-related content to retailers and consumers. Our deep understanding of the content itself, and how consumers interact with it, allows us to create those optimized, micro-targeted ads.
We offer specific solutions for retail and non-retail sites alike. For more information, contact us now.
To see just how well this module works, check out our Case Study.