MyThings Dynamic Content Optimization technology constantly improves the selection and placement of ad content, to drive cross-sell and up-sell conversions and ad click-through rates across the internet.
With MyThings, ad content is uniquely crafted to drive exponential conversions, by supplementing your banner ads with just enough of the right content to help your customers reach a buying decision.
For example, a user who has shown interest in a specific category may be shown banners featuring similar products of better value (such as a higher star rating within a star range), while another shopper who has abandoned her shopping cart prior to purchase may be shown limited time special offers or incentivized via ads for free shipping.
How it works
Using sophisticated onsite analytic tools powered by our partner NuConomy, MyThings tags visitors’ actions across your site, specifically their interaction with product-related content. By gathering information on each visitor’s site interaction we are able to distinguish which products the shopper is interested in, as well as the shopper’s stage in the purchasing process.
With this information we tailor the marketing message delivered to fit the individual consumer’s exact state of mind, dramatically increasing the likelihood that the shopper will return to your site and complete the purchasing process.