Back to Behavioral Targeting
Often times shoppers have an idea of what they’re looking for, but need help finding the exact right product. To increase the likelihood of a sale, it’s important that they continue the research process on your site.
Building on expressed interests and browsing habits of your customers, MyThings Exploration Modules offers virtual assistance to your site visitors, by suggesting additional products of potential interest. This guidance has proven effective in increasing sales and order size, as well as customer satisfaction.
The modules we offer include:
You May Also Like
The You May Also Like function is a useful tool, directing shoppers to other items on your site of likely interest. This staple of behavioral-based recommendation has been proven (think Amazon) to boost downstream conversions from product pages by over 40%.
MyThings onsite analytics, powered by NuConomy, easily identifies related product connections, and makes this data available for use across your site. You can also use it for other channels, such as media banners and affiliate networks on external sites.
Similar Products
Another recommendation technique, especially useful in soft goods categories like fashion and jewelry, is based on similarities between the products themselves. For example, when a user is interested in a particular red purse, she may also be interested in other red purses from your catalog.
MyThings Similar Products service, powered by our partner Picitup’s looks-alike technology, offers your customers additional products, of potential interest, for purchase.
