Driving Incremental Sales. At Scale.
Reconnecting with lost prospects via a personalized message is a given. With myThings,
your performance display campaign will go far beyond.
Impact your bottom line
Optimizing towards clicks, conversions & eCPA for market-leading ROI.
Make big data work for you
Modeling the expected value a single impression will deliver by analyzing hundreds of parameters.
Take the driver's seat
Offering unrivaled audience and media transparency, unmatched control of your campaigns.
Enhance customer loyalty
Leveraging life time value of each user to ensure your relationship will be long-lasting and fruitful.
Pinpoint your target audiences
Micro-segmenting your site's visitors based on their stage in funnel, category or product, traffic source, activity and multiple combinations of the above.
Disrupting personalized retargeting
technology since 2007
Over 60 engineers and data mining experts – including three PhDs in machine-learning – have invested over 100 development years to build the best performance-driven machine in the market that supports multiple business models – CPC, CPA, CPM or Cost+.
User value is key
To pinpoint your user’s intent, myThings accesses data from up to six different on-site and off-site sources. The key lies in the ability of our predictive artificial intelligence algorithms to take all this raw data, crunch it and extract actionable insights in real time – primarily the expected value a single impression of a specific user will yield.
Brand-aligned ads that can scale and drive sales
myThings’ proprietary CANVAS platform enables maximal flexibility in creative design and delivery, combining branding and direct response. Unlike industry standard, template-based starting points, CANVAS enables us to begin your banner design from scratch, generating stunning ads that match your style & tone while maintaining the ability to scale.
But since images speak louder than words, click here to view our creative showroom.
Dual media optimization
Generating unrivaled media buying efficiency and ROI stems from our ability to calculate – billions of times a day – an accurate prediction of how much a single impression offered for a specific user is worth. To do that, our engines perform dual optimization:
Predictive algorithms make the following real-time calculations to determine whether we should bid and if so for how much: Will the user click on a banner assuming an impression? Will he convert assuming a click? What will be the basket size assuming a conversion? What will be the advertiser’s ROI end eCPA, assuming revenue?
The above process takes place not only in RTB-based media but also in myThings media network, in which case our engines calculate a virtual bid to determine whether to serve the impression or pass it back to the publisher.
Predicted profitability per media outlet – whether RTB
or myThings media network.