Next generation mobile advertising
Mobile commerce is exploding with worldwide mobile payment transaction values surpassing $171 billion in 2012 – up by 62%
compared to 2011, according to Gartner Inc. To tap into this huge market, myThings is offering its customers the most advanced
mobile advertising solution in the market. We transform static campaigns with basic targeting to data-driven, real time and
personalized shopping experiences on devices we are deeply connected to.
Driving traffic to your mobile site
An intelligent way to drive new business from your mobile channel, the solution enables mobile banner content to be generated in real time by leveraging available data.
Optimal mobile user experience
Your mobile display campaign can fully leverage mobile capabilities to generate optimal user experience and engagement.
Generating mobile scale via cookie-less targeting technology
Our innovative mobile solution will maximize the value of your existing mobile visitors by significantly increasing conversion rates on tablets and smartphones, whether on Android or iOS. This is done by advanced cookie-less technology that is both effective and consumer friendly.
At its core, it enables the personalization of mobile ads in real time based primarily on a user’s interactions on the advertiser’s mobile site or app.
Supporting single cycle retargeting on the same device
Whether app-to-app, browser-to-app or app-to browser, we enable various combinations via deep links support in which a personalized banner on a mobile web browser directs users to the app’s product page and vice versa (assuming it is installed).