Target up to 1 billion highly engaged members of Facebook
As one of few select partners with a direct seat on The Facebook Exchange (FBX), myThings can deliver substantial performance uplift by serving personalized ads on the world’s most popular website through a real time bidding mechanism.
The winning combination
1 billion members | 15-20% of global ad inventory
Highly engaged users
665M visit daily | Average user spends 10%-15% of time online on Facebook
Best-of-breed retargeting technology
Predictive artificial intelligence algorithms crunch hundreds of parameters to determine every user’s life time value estimation – a key factor that drives targeting, bidding and creative decisions.
Facebook's right-hand side
Dynamic data fields supporting numerous variations:
Highlight your most important message by combining various static and dynamic parameters such as product name, price, website URL, savings/discount or any pre-defined message
Show users a price-related figure you wish to present (for example: actual price, discount/savings rate, payment installments).
Take advantage of additional space to present longer texts such as product/category description or any other pre-defined messaging (shorter variations supported in the title can also be used in the body).
The product page image is pulled from your product feed or website.
Number of fans that like your brand on Facebook appears with a link to your fan page
Direct access to top Facebook inventory source
Coming soon: Newsfeed retargeting
Enhanced performance via one of the most valuable media inventory on the entire web.
Maximal flexibility made possible by proprietary FBX ad creator
myThings’ ability to generate the degree of variability described above is a result of a unique ad creator we have developed in-house. Capable of meeting specific advertiser needs, it provides multiple options to customize messaging on Facebook.
For example, the creator is able to combine dynamic and static text, showing users a general message with the actual product they have browsed or a title with a pre-determined category discount for a specific product they were interested in.