Different retargeting campaigns for different audience segments
myThings can generate pinpoint targeting and enhanced performance by setting unique attributes –
price, products, messaging, layout, creative sequence or frequency cap – per segment,
overlayed on top of the personalized product recommendation.
You can launch a campaign based on a set of typical segments that have performed well for our
customers, or customize your own micro-segments.
Target users who browsed any product, category or brand you choose to focus on.
Target your user population based on their stage in the sales funnel: Prospects, Shoppers, Buyers and Customers.
Target users based on site-side data and internal data from your CRM (1st party) such as
New / existing, active/dormant, site activity and more
Target visitors based on the source URL from which users entered your site (search, affiliate channel, email, direct etc.)
Customized audience segments
myThings will tailor an audience segment to meet an advertiser’s specific goals within numerous combinations of our ready-made segment groups.
Shoppers who entered your site from non-paid search and expressed interest in television sets.