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Different retargeting campaigns for different audience segments

myThings can generate pinpoint targeting and enhanced performance by setting unique attributes –
price, products, messaging, layout, creative sequence or frequency cap – per segment,
overlayed on top of the personalized product recommendation.

You can launch a campaign based on a set of typical segments that have performed well for our
customers, or customize your own micro-segments.

Typical

  • Typical

    Consumer journey

    Target users who browsed any product, category or brand you choose to focus on.

  • Typical

    Product-related

    Target your user population based on their stage in the sales funnel: Prospects, Shoppers, Buyers and Customers.

  • Typical

    Consumer attributes

    Target users based on site-side data and internal data from your CRM (1st party) such as
    New / existing, active/dormant, site activity and more

  • Typical

    Traffic Source

    Target visitors based on the source URL from which users entered your site (search, affiliate channel, email, direct etc.)

Customized

Customized audience segments

myThings will tailor an audience segment to meet an advertiser’s specific goals within numerous combinations of our ready-made segment groups.

Example

Shoppers who entered your site from non-paid search and expressed interest in television sets.

Customized

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Email | info@mythings.com

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