myThings fully understands that there are two things that are absolutely critical to any brand: the brand’s name and its customers. To ensure that these are never compromised, we are offering an advanced suite of safeguards, as follows:
Triple filter control over delivery
1Media partners' safeguards:
In-house and via their own 3rd party brand safety partners.
A constantly updated list containing thousands of domains where your ads will never be served.
An exclusive list of brand safe sites where your ads will appear and nowhere else. We constantly review a percentage of top volume sites on all RTB exchanges we work with and manually update the list.
A central part of all our IOs with publishers – whether RTB exchanges, direct or networks – is a section guaranteeing that all ad placements must be brand safe.
3Brand safety partners
Superior layer of advanced ad verification, malware protection & brand safety tools
Real-time active preventative brand
protection for every impression
Automatic assessment of the
semantic distance between the web
page content and the landing page
surroundings been picked up from
the advertiser’s site
Customizable protection: Choose risk
level, prevention categories & filters
White/Black lists management:
Pre-define and manage specific URLs
to either prioritize or prevent your ad
from running alongside desired or non
Detection of malware, malicious software code or viruses embedded in ad tags that may have been picked up from the advertiser’s site
Cross-exchange, cross-network capping per segment,
per user, per day.
Firm believer in consumer privacy and choice
|Fully compliant with industry regulation and EU e-privacy directive.||All myThings ads are OBA-based and contain AdChoices icon signifying enhanced transparency and consumer control and enabling user opt-out.|
|One of first signatories of IAB’s Online Behavioural Advertising (OBA) framework.|
To protect our customers’ data, myThings adheres to best data security practices:
|Highly durable infrastructure for mission-critical and primary data storage||Regular and systematic data integrity checks built in, with automatic self-healing|
|Data is encrypted and secured by tightly controlled access on an as-needed basis||Complies with international data security standards and protocols|
|Redundancy provided by data storage across multiple facilities and devices|