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  • Assaf SupraskyChief Executive Officer

    Assaf Suprasky leads myThings as the company's CEO. He joined myThings after serving as Executive VP of Mobile for adtech firm Matomy Media Group, where he was part of the company's founding generation. His role entailed overseeing all mobile activity, including client and media operations, technology and acquisitions. After managing operational teams around the world and supervising the acquisition of Mobfox, Assaf played a pivotal role in leading the company's IPO. As such, he was central to Matomy's evolution into a $250 million public company. Previously the CEO of Feedzilla, Assaf has also served as VPO at Xtend Media and COO of AdsMarket US, both of which merged with Matomy. He holds an MBA in Business Administration from the Hebrew University of Jerusalem.

  • Benny ArbelFounder & Executive Director

    The founder and former CEO of myThings, Benny Arbel develops the company's business strategy and works closely with key clients and strategic partners. After establishing myThings in 2005, he led the company, overseeing its growth into an award-winning industry leader with a reputation for excellence and offices around the world. Prior to this, he served as Associate Vice President for multi-billion dollar NASDAQ-100 company Comverse, where he established and ran the Content Management Unit for its entertainment and new media solutions. A seasoned executive with a wealth of business experience, he has previously set up and led several fast-growing international companies and founded EverAd, serving as its COO, also holding the position of VP of Business Development at Netline. Benny began his career as a senior IP and commercial solicitor in Israel.

  • Shachar Radin-ShomratChief Marketing Officer

    With 10 years of experience in the advertising and adtech industries, Shachar is responsible for corporate and communication strategy, establishing market leadership and driving demand for the company's ad solutions worldwide. Prior to joining myThings, Shachar was Director of Product Marketing at AdYouNet, a provider of direct marketing solutions over display ads. Shachar began her advertising career as a strategic planner at McCann-Erickson, Israel's leading ad agency, working on multi-million dollar campaigns. At McCann, Shachar was a founding team member of the first digital strategy department within an ad agency in Israel. Shachar holds an MBA, magna cum laude, and a bachelor degree in Computer Science and Psychology from Tel-Aviv University.

  • Roni Anavi-FassVice President, Product

    With over 10 years' experience in product management, product marketing and strategy, Roni Anavi-Fass heads the Product team at myThings. Roni is responsible for the company's product strategy and roadmap, and for building the necessary frameworks to achieve excellence in product planning and execution. With an MBA from Wharton, Roni started her career in strategic consulting, spending 10 years in the US working for Microsoft, Nvidia and, most recently, Rocket Fuel - a leading provider of artificial-intelligence digital advertising solutions in the Bay Area. At Rocket Fuel, Roni led the strategy and execution of the company's brand product offering and worked on other product areas, including DMP and Self-Serve DSP.

  • Harel AmirSenior Vice President, Customer Success

    Harel Amir is responsible for revenue strategy & growth at myThings. He leads the company's global Ad-Operations division, including account services, business intelligence and professional services, having previously overseen Product and R&D operations. Harel has played a key role in the growth of myThings since its establishment and he brings to myThings strong technological and operational experience in delivering solutions to large enterprise customers. Prior to myThings, Harel was in charge of operations and customer performance at Certagon, providing real-time visibility into cross application performance. Before that, he led an R&D unit within the Israel Defense Forces Intelligence Corps.

  • Yossi AmirChief Financial Officer

    Yossi Amir is responsible for planning, implementing, managing and controlling all financial-related activities of the company, including overseeing its capital structure, budget management, cost benefit analysis, economic strategy and forecasting. A veteran finance executive with over 15 years of experience Yossi has held several key positions including CFO at ITGI Medical, Enure Networks and Radlan.

  • Aviva PeisachVice President, R&D

    A seasoned expert, Aviva is responsible for all R&D activity and processes, operational infrastructure and training at myThings. Aviva has a degree from Tel Aviv Open University, and began her career as a software developer. Directly prior to joining myThings, she was R&D Department Manager for NCR Retail, where she was responsible for three of the company’s largest customer solution development groups, overseeing six managers and over 70 staff. Prior to NCR Aviva served as VP R&D at ITG, overseeing all R&D activities for the firm's main product lines.

  • Yoav ChernobrodaChief Technology Officer

    Yoav Chernobroda is responsible for the technology behind myThings, overseeing the company’s Israeli-based R&D centre. Yoav has accumulated more than 20 years of experience managing engineering organisations and architecting software products for various publicly-traded companies such as NetManage, Sun Microsystems, Emblaze Systems and Comverse. He has also served as VP R&D of EverAd.

  • Dr. Osher YadgarChief Data Officer

    Dr. Osher Yadgar is responsible for all data mining and analytics activities at myThings. He is an artificial intelligence expert specializing in largescale systems and holds a PhD in Computer Science and a BSc in Physics - both from Bar Ilan University. Following his PhD research, he was a Postdoctoral Research Fellow at Stanford Research Institute. Prior to joining myThings, Osher served as Chief Scientist at Conduit, where he led an incubator program to promote new disruptive mobile technologies. During his long stay at the Stanford Research Institute, he co-invented SRI’s Virtual Personal Assistant Platform and served as its main AI contributor. As a Senior Computer Scientist at SRI, Osher led cutting edge large scale, data-intensive machine learning research and, as a Chief Data Scientist at Gogobot, he was responsible for their intent-based personalized recommendation engine.

  • Sivan BaronVice President, Global Human Resources

    With more than ten years of experience in human resources and leadership, Sivan oversees Global Human Resources at myThings. Her role involves leading talent recruitment and development, as well as increasing employee engagement, deploying business goals to all personnel and ensuring the organizational structure supports the company's objectives. Previously, Sivan worked for consumer goods giant Procter & Gamble, as the leading HR country manager. Sivan has a degree in Business Management and Human Resources from Ben-Gurion University of the Negev.

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