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  • Assaf SupraskyChief Executive Officer

    Assaf Suprasky leads myThings as the company's CEO. He joined myThings after serving as Executive VP of Mobile for adtech firm Matomy Media Group, where he was part of the company's founding generation. His role entailed overseeing all mobile activity, including client and media operations, technology and acquisitions. After managing operational teams around the world and supervising the acquisition of Mobfox, Assaf played a pivotal role in leading the company's IPO. As such, he was central to Matomy's evolution into a $250 million public company. Previously the CEO of Feedzilla, Assaf has also served as VPO at Xtend Media and COO of AdsMarket US, both of which merged with Matomy. He holds an MBA in Business Administration from the Hebrew University of Jerusalem.

  • Benny ArbelFounder & Executive Director

    The founder and former CEO of myThings, Benny Arbel develops the company's business strategy and works closely with key clients and strategic partners. After establishing myThings in 2005, he led the company, overseeing its growth into an award-winning industry leader with a reputation for excellence and offices around the world. Prior to this, he served as Associate Vice President for multi-billion dollar NASDAQ-100 company Comverse, where he established and ran the Content Management Unit for its entertainment and new media solutions. A seasoned executive with a wealth of business experience, he has previously set up and led several fast-growing international companies and founded EverAd, serving as its COO, also holding the position of VP of Business Development at Netline. Benny began his career as a senior IP and commercial solicitor in Israel.

  • Eli SapirChief Operating Officer

    As the Chief Operating Officer at myThings, Eli Sapir is responsible for running the company’s day-to-day operations. He previously served as CEO of CogniView, where he was also a member of the board, for five years. Prior to this, Eli held senior positions at leading Israeli tech companies including Sequans Communications, Dune Networks and Conexant – roles that provided him the technical expertise and high-level management skills required to oversee global ad operations, client success, professional services and product activity at myThings. Eli holds BAs in Computer Science & Economics and Philosophy, as well as MBAs from Tel Aviv University and the Kellogg School of Management at Northwestern University.

  • Tomer PinchasChief Financial Officer

    As a Chief Financial Officer (CFO) at myThings, Tomer Pinchas is responsible for of all financial functions including financial strategy and capital structure. Prior to joining myThings, he acquired an extensive financial and operational experience while serving for more than eight years as a VP Finance and CFO at DVTEL a Global provider of Video Surveillance Solutions where he was playing a key role in managing the acquisition of DVTEL by FLIR Systems for $92M. Prior to that, Tomer worked for a number of top public accounting firms including PricewaterhouseCoopers (PwC) in New York. Tomer holds a GMP from Harvard Business School.

  • Yoav ChernobrodaChief Technology Officer

    Yoav Chernobroda is responsible for the technology behind myThings, overseeing the company’s Israeli-based R&D centre. Yoav has accumulated more than 20 years of experience managing engineering organisations and architecting software products for various publicly-traded companies such as NetManage, Sun Microsystems, Emblaze Systems and Comverse. He has also served as VP R&D of EverAd.

  • Sivan BaronVice President, Global Human Resources

    With more than ten years of experience in human resources and leadership, Sivan oversees Global Human Resources at myThings. Her role involves leading talent recruitment and development, as well as increasing employee engagement, deploying business goals to all personnel and ensuring the organizational structure supports the company's objectives. Previously, Sivan worked for consumer goods giant Procter & Gamble, as the leading HR country manager. Sivan has a degree in Business Management and Human Resources from Ben-Gurion University of the Negev.

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