MyThings is the premier provider of product-related content to increase conversions and ROI for online stores.

 

With the most comprehensive pre- and post purchase product-related content database, matched to our global registry of people's belongings, MyThings is perfectly situated to provide retailers and OEMs with the rich content and services that optimize sales and boost retention rates.

 

MyThings delivers value directly into retailers’ websites through our latest offerings Expert & User Reviews and Enhanced Account Pages(EAP). We also serve as a platform for rich-content, customized retargeting (based on Behavioral Targeting) for our partner sites.

 

On the post-purchase end, MyThings provides consumers with a free online portfolio to keep track of their belongings including, online receipts, product warranties, recall alerts and user manuals. Our offering is completed by our fun and informative product-related tips & tricks and support Q&A, which keep members engaged and informed about the things they own.  

 

MyThings also owns Trace.com, an international database of lost and stolen property used by the world's top auction houses and law enforcement agencies.  

 

MyThings is backed by an initial investment from Accel Partners and Carmel Ventures. In October 2008 the company closed its B round led by Dotcorp Asset Management (a fund led by Pixmania’s founders and CEO) and London-based GP Bullhound, together with the company's original investors.

 

Founded in 2004 by retail, insurance and technology executives, MyThings is an international company with offices in London, England; Chicago, Illinois; and Tel Aviv, Israel.