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Deutsche Telekom invests in myThings
Deutsche Telekom’s venture capital firm T-Venture has invested £3.76m in ad retargeting firm MyThings.
myThings' retargeting technology is enabling Europe's leading online retailers and marketers, including Price Minister, Republic, PIXMania, Karen Millen, Etam and Orange, to benefit from increases in return conversion rates in excess of 500%. The company's proprietary optimization technology facilitates serving personally tailored ads, generated in real-time based on a range of performance-enhancing variables. myThings continues to win business and market share since introducing the product to a wider market in 2009.
myThings Won Econsultancy Innovation Award
We’re saying it with flowers this Valentine’s Day, according to myThings
Flowers have proved to be the top Valentine’s present for 2011, purchased online, according to the latest data from personalised re-targeting provider myThings. Results from myThings’ UK customers show that websites selling flowers experienced the greatest growth in visits (72%) in February 2011, versus 57% growth in visits for websites selling chocolate, 48% growth in visits for websites selling perfumes, and 46% growth in visits for websites selling jewellery.
http://www.internetretailing.net/2011/02/we%E2%80%99re-saying-it-with-flowers-this-valentine%E2%80%99s-day-according-to-mythings/