Personalised Display

Display Advertising Just Got Personal

Personalised display advertising solutions from MyThings ensure that every single impression, for every single ad, is optimised with content that is most relevant to the viewer. Advertisers and affiliates worldwide use our performance-based solutions to reach new and lost prospects with dynamic, adaptive display ads, created in real-time for each individual.

What is Personalised Display?

Here’s how personalised display works:

1. As visitors enter your website, they are tagged with a simple smart cookie.
2. When they later enter any ad network site, MyThings spots them.
3. Based on aggregated anonymous data, MyThings chooses the offer most likely to appeal for each visitor.
4. MyThings creates, in real-time, a personalised banner - custom-created with product data, graphic layout, pricing and ratings from your website.
5. This banner is served to each individual as a personalised shopping window - enabling instant conversions.

What is it good for?

Personalised Retargeting for Advertisers

MyAudience locates your lost prospects as they enter any of tens of thousands of ad network sites. Then, MyAudience creates a personally-tailored shopping window in an off-site display banner - perfect for cross-selling, up-selling, personalised promotions, repeat purchasing, peer product recommendations, retention, reactivation, brand loyalty, and more! Learn more...

Personalised Banner Rotation for Affiliates

For affiliates looking to maximize inventory performance, MyOptimiser enhances control over who exactly sees your ads - raising relevancy and revenues. Taking into account anonymous tags from linked advertisers, in-network or off-network data trail, demographics, contextual parameters, and more - MyOptimiser automatically chooses the product, service, or offering most likely to appeal to each individual, and creates a custom-tailored display ad. Learn more...

Better Relevancy, Better ROI

Market studies have shown that increased consumer relevancy results in a minimum doubling of return conversion rates. So, look at personalised display as the shiniest power tool in your consumer relevancy marketing toolbox.

And it works. Actually, it rocks. But don’t just take our word for it. Ask our customers, notably the ones that have enjoyed a triple digit uplift in conversions.

And the costs?

There are none. You pay only for conversions.