MyAudience

MyAudience for Advertisers

For retail, travel, services and other advertisers – the 98% of visitors who leave your site without converting are a daily challenge. Many came to your site as a result of paid traffic driving activities – making them a painful part of your unrealized ROI.

These people are your audience. You know them. You know a lot about them. Many actually want to buy, or have even bought from you in the past. On-site, you entice them with sophisticated personalisation, targeted cross-selling and up-selling, slick product presentation, and smooth paths to purchase.

So, how are you reaching out to them after they leave your site?

Reach Your Audience with MyAudience

Performance-based (CPA or CPC) MyAudience ads reach out to your audience after they leave your site – personally, effectively, profitably.

MyAudience identifies your lost prospects as they enter any one of tens of thousands of ad network sites. In the background, the MyAudience recommendation engine examines up-to-date inventory data, aggregated anonymous past consumer behaviour, geographical or socio-demographic data, consumer segment or profile, and merchant promotional preferences like incentives or cross-selling.

Then, MyAudience integrates the data to create - in real-time and with no impact on page load time - micro-optimised display ads for products or services specifically tailored to the individual consumer. MyAudience ads are based on existing site content, and can be generated completely automatically.

MyAudience marries the focused dynamic nano-targeting of search with the volume and branding power of display. The results – triple-digit conversion uplift!

End-to-End and Seamless

MyAudience is an end-to-end, fully-featured personalised retargeting solution. From creative through the media buy, from publishing to tracking and reporting – and everything in-between - MyThings tailors our solutions to your unique requirements.

Built for rapid implementation, MyAudience seamlessly integrates with existing campaign management solutions, reporting and tracking systems.

Easy Affiliate Network Integration

MyAudience enables you the flexibility of working directly with MyThings’ ad networks, or tapping into the power of affiliate networks.

Rapidly and seamlessly integrated into affiliate network container tags of your existing affiliate programs, MyAudience offers the same dynamic, personalised banners – with tracking, reporting, and billing logged via the affiliate network for maximum return on your affiliate budget.

MyAudience Key Benefits

• Performance Based Model – you pay only for actual sales
• Impact on the bottom line - as high as 500%-600% uplift in return conversions and sales
• Self-advertising web site - MyAudience is a no-hassle, plug and play solution that creates banners automatically from existing site content. No product feed required and no impact on page load time
• Personalised shopping window over banners - MyAudience algorithms cherry pick the products that have the most chances to entice a purchase, and display them over banners to your audience
• Micro campaign optimisation - MyAudience features adaptive matching of promotion, product/service, frequency, recency, media context, and even banner layout for maximum results
• Audience Insight - MyAudience mines audience insight, identifying consumer segments based on campaign interactions, testing different promotions and calls to action, and gathering a wealth of display campaign information that can be directly tied to actual sales data